1. Use Adwords to find out keywords that convert
2. Look at top organic results for the most popular converting keywords
3. Make superior content to the top 3 results
4. Find out who links to the top 3 results using something like Majestic
5. Contact these sites and bribe them to link to your better content instead of the current top 3
6. Magic! You have stolen the thunder of your competitors and should be able to outrank them.

Neville Medhora sort of look like me.

Neville Medhora wrote a very good piece on how to do consulting work: http://kopywritingkourse.com/consulting-as-a-side-job/

This guy has inspired me many times in my life. I’ve been living the easy 4 hour workweek lifestyle largely because he got me going with his down and dirty get-it-done advice.  Read all his stuff on his blog nevblog.com.