- Use Adwords to find out keywords that convert
- Look at top organic results for the most popular converting keywords
- Make superior content to the top 3 results
- Find out who links to the top 3 results using something like Majestic
- Contact these sites and bribe them to link to your better content instead of the current top 3
- Magic! You have stolen the thunder of your competitors and should be able to outrank them.
SEO tactic: steal your competitors links
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